Released on = August 16, 2007, 3:02 pm

Press Release Author = Karla Jo Helms/VP Public Relations

Industry = Marketing

Press Release Summary = Two women CEOs determined to educate consumers on various
marketing industry channels and trends - their reasoning: that it will pay off for
the economy in the long run.

Press Release Body = Clearwater, FL, August 10 2007 - One can always find statistics
to prove a point. A fact alone out of context can appear alarming, but coupled with
other like comparisons actually puts knowledge in perspective. Joy Gendusa,
PostcardMania CEO, has been saying for years that the way to prosperity for any
company is to educate one's prospects and clients. To help business owners become
proficient in all aspects of marketing, she has joined forces with Marsha Friedman,
CEO of EMSI, a nationally recognized PR and Ad agency, who also shares the same
philosophy. Their mission is to educate entrepreneurs in boot camp format on the
power of marketing and sales to improve the way business is being done in this
country.

By assembling the marketing industry's leading experts in a two-day intense-data
filled marketing workshop (Power MarketingMania Boot Camp) Gendusa and Friedman aim
to educate attendees on what marketing channels are best for sustained prosperity so
they can be more effective marketers. The Boot Camp, successful after its initial
pilot but still the first of its kind in the US, will be held in Orlando, Florida on
September 28-29, 2007.

The two-day Boot Camp agenda includes:

. How to Cost-Effectively Generate New Business with Radio & TV Advertising
. 37 Simple Steps to Build Your Business on the Internet
. Secrets of Power Publicity
. Postcard Marketing- 5 Principles You Must Apply for Success
. Email Marketing
. Creating Your Unique Selling Proposition (USP)
. Writing Your Marketing Action Plan

The end goal of the Boot Camp is to have business owners create action plans to
implement tailor-made strategies for their businesses so results are assured.
Consequently, 99% of the attendees surveyed after their initial Boot Camp last March
realized the importance of having a marketing plan and incorporating not just one,
but several avenues of promotion and/or publicity for their businesses.

\"The data will not get mothballed. I am already using it. I am educated and inspired
and catapulted into action," said Jan of Parkbridge Capital Group.

According to Gendusa and Friedman, both successful business owners, attendees will
become well versed in marketing and will know how to implement what they've learned
into their daily business practice.

To learn more about the Boot Camp and the speakers visit www.powermarketingmania.com

Boot Camp sponsors are fast-growing up-and-coming companies based in the Southeast
United States who also share the same vision: New Era Selling, JetMail Tampa Bay,
Captivate Designs and Measurable Solutions.


About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with
customers has earned Joy Gendusa Inc Magazine's recognition as the nation's fastest
growing direct mail postcard-marketing firm with year 2006 revenues estimated at
$17,000,000. Gendusa began in 1998 with zero investment capital. Today, her
Clearwater, FL firm called PostcardMania, employs 140 people and prints 4 million
and mails 2 million postcards representing over 350 business, finance and industrial
clients each week. If you would like to interview Joy Gendusa, CEO of PostcardMania,
please email PostcardMania's VP PR, Karla Jo Helms at karla_jo@postcardmania.com or
by calling 800-628-1804 x 342.


About Marsha Friedman:
Marsha Friedman is the CEO of Event Management Services, Inc., (EMSI) a leading
publicity firm that has represented many well known clients such as, Motown\'s
Temptations, Teamsters Union President Jim Hoffa, Jr., National Security Advisor
Robert McFarlane\'s, Bristol Myers Squibb, Financial TV personality, Jim Rogers and
Dr. Barry Sears. For more information on their Power Marketing Mania Boot Camp visit
http://www.powermarketingmania.com


Web Site = http://www.PostcardMania.com

Contact Details = Karla Jo Helms, VP Public Relations
PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756

800-628-1804 x 342
fax: 727-441-4704

http://www.PostcardMania.com